Sponsored Products in order
Optimization of your Sponsored Products campaigns: search terms, negatives and bids. Ongoing monitoring and a weekly report.
Amazon PPC agency · audit and campaign management · LAO
Amazon ads that earn a profit, not just sales
You see ad sales in the console right away. What’s harder to see is how much of it is left after Amazon fees, product costs and clicks.
We work out how much you can pay for one order, and we hold that line in every campaign.
The calculator runs in your browser. Nothing is stored or sent.
Listed in Amazon's Service Provider Network (Advertising Optimization)
Where $29.99 from one sale goes
Example with made-up numbers: Amazon.com, FBA
- Referral fee 15%$4.50
- FBA fee$5.20
- Product cost$8.29
- Left before ads$12.00
Break-even ACoS40%
At 45% ACoS the ad costs $13.50. You lose $1.50 on every ad sale.
At 25% ACoS, $4.50 is left.
ACoS measured against net sales, as in the Amazon Ads console. Amazon.com prices exclude sales tax.
Sales are not profit. What counts is what’s left after ads. That’s what we watch.
What brings you here?
I don’t know if my ads pay offCalculate your break-even ACoS in a minute.I want someone to check my campaignsA search term audit for one marketplace, from €75.I want to hand over my campaignsSee how we manage Amazon Ads campaigns.I’d rather run my campaigns myselfLAO: a Google Sheet that puts your campaigns in order.
Chapter 1 · Where budget leaks
Where does Amazon ad budget leak most often?
The Amazon Ads console shows sales and ACoS. The leaks only show up in the reports, which is why they often go unnoticed.
Search terms that cost but don’t sell
The search term report shows queries with clicks and no orders. Until you add them as negatives, you pay for them every week.
Auto campaigns without negatives
Auto campaigns are good at finding new search terms. Without negatives, and without moving the winners into manual campaigns, you keep paying for the same mistakes.
Bids without a break-even point
A bid set by gut feeling doesn’t know how much you can pay for one order. That limit comes from your margin, and you can calculate it below.
The same bid around the clock
Clicks don’t turn into orders evenly across every hour and every day of the week. A flat bid pays full price in the hours when your customers don’t buy.
Brand and generic searches mixed together
Searches for your brand name and generic searches in one campaign give you one average ACoS. Then you can’t see which part of your advertising really brings in new customers.
Campaigns left on their own
Click prices, competitors and seasons change every week. A campaign set up once and then left alone pays more and more for the same results.
New in the US: since March 25, 2026, Amazon shows AI prompts in Sponsored Products and Sponsored Brands ads and bills clicks on them under your CPC bids. Campaigns are enrolled automatically; you can pause individual prompts in the Ads Console. The Prompts report shows how they perform. Amazon’s announcement
None of these leaks stops sales. That’s why ads can “work” and eat your margin at the same time.
Chapter 2 · Break-even ACoS
At what ACoS do Amazon ads stop making money?
ACoS is ad spend divided by ad sales. On its own, it doesn’t tell you whether you make money. Comparing it with your margin does.
“In order to maintain a profit, your Amazon ACOS needs to be lower than your profit margin.”
Break-even ACoS calculator
Enter the price and costs of one unit. The calculator shows what’s left before ads and at what ACoS your ads start losing money. It runs in your browser: nothing is stored or sent.
Enter the price and costs to see the result.
How we calculate it
- Profit before ads = price without VAT − product cost − Amazon referral fee − FBA fee or shipping cost − other costs.
- Break-even ACoS = profit before ads ÷ net price. Amazon Ads calculates ACoS on net sales, so you compare this number directly with the ACoS in your console. Above it, every ad sale loses money.
- Target ACoS sits below the break-even point by the profit you want to keep. For a new product you can deliberately go higher to build first reviews and rank. Then, at least, you know what it costs you.
Chapter 3 · Audit and management
Amazon Ads audit and campaign management
Start with a small audit or hand your campaigns over right away. Either way, you get a fixed price first.
Start small
Search term audit for one marketplace: from €75
We take the search term report from one Amazon marketplace. You get a list of changes: which terms to add as negatives, which to scale, and in which campaigns ACoS sits above your break-even point.
Order the auditHow we manage campaigns
Audit
We review campaigns, search terms, bids and budgets and work out your break-even point.
Plan
You get a plan of changes and a fixed price. The quote binds us, not you.
Setup
We clean up campaign structure, negatives and bids.
Management
We look after your campaigns every week, and every week you get a report.
Full management of one marketplace
We build and run Sponsored Products, Sponsored Brands and Sponsored Display campaigns: keywords, targeting, budget. Weekly report, monthly strategy call. We time spend by hour of the day and day of the week.
Every marketplace and format
Everything in full management, on every marketplace you sell on, including Amazon DSP and Amazon Attribution. Plus support with traffic from outside Amazon and promotions on Amazon.
Campaign management: a 3-month minimum term, then 30 days’ notice. The search term audit is a one-off job.
Results from our work
140% → 26%
monthly ACoS for one client, while revenue grew from €80,000 to €100,000 a month
83% → 28%
ACoS two weeks after we took over the campaigns
Results from our client work; we don’t name clients. Every account is different, so this is not a promise of the same result.
Who runs your campaigns
Your campaigns are run by Łukasz Koronczok and the NetAnaliza team. He has sold and advertised on Amazon since 2009, across 9 marketplaces, and has run campaigns with budgets above €75,000 a month.
2009
on Amazon since
9
Amazon marketplaces
€75,000+
monthly PPC budgets managed
48 h
to a quote on business days
Tell us about your campaigns.
You get a fixed price within 48 hours on business days. It binds us, not you. The search term audit starts at €75.
Prefer email? Write to info@netanaliza.com
Chapter 4 · On your own, with LAO
Rather run your campaigns yourself? Use LAO
LUKO Ads Optimizer (LAO) is a Google Sheet that turns two files from Amazon Ads into a list of changes and a file ready to upload. The whole process usually takes 8–10 minutes.
Paste two files
The search term report and a bulk sheet from the Amazon Ads console. The sheet guides you step by step, no formulas.
LAO shows what to cut and what to scale
80/20 priorities and a break-even point: you see right away where money leaks and what delivers.
Collect changes in one click
Negatives and bid increases in one place, with a full change log.
Upload the finished file
LAO creates a Bulk Operations file in the Amazon Ads format. You upload it as usual.
8–10 min
from pasting the files to upload
That’s how long the whole process usually takes.
0 files
sent to us
Your data stays in your own Google Drive.
30 days
to cancel
Full refund, no questions asked.
Price and checkout are on the LAO page. Prefer to hand it over? Order a search term audit from €75.
Questions sellers ask
What is ACoS?
ACoS (advertising cost of sales) is ad spend divided by ad sales, as a percentage. Example: $30 of ad spend and $100 of ad sales is an ACoS of 30%. ROAS is the inverse: ad sales divided by ad spend. Amazon Ads counts sales for ACoS net, without VAT.
What is a good ACoS?
One that is below your margin. Amazon says plainly that to stay profitable, your ACoS has to be lower than your profit margin. Every brand’s target ACoS is different: it depends on your margin and on whether the product should earn right away or is still building rank.
What’s the difference between ACoS and TACoS?
ACoS compares ad spend with ad sales. TACoS compares ad spend with all sales, organic included; it’s a common industry term, not a metric in the Amazon console. It shows how much your total sales depend on ads.
What budget do I need before handing my campaigns over?
We have run campaigns with budgets from about $500 to more than €75,000 a month. With a small budget, the best start is a search term audit or LAO.
What access do you need?
For the audit, the search term report from one marketplace is enough. To manage your campaigns, we need user access to your Amazon Ads account. You never share your password.
How much does campaign management cost?
It depends on the number of marketplaces, the ad formats and the size of your budget. After a short description in the form, you get a fixed price within 48 hours on business days. The quote binds us, not you. The smallest job, a search term audit for one marketplace, starts at €75.
How long is the contract?
Campaign management has a 3-month minimum term, then 30 days’ notice. The search term audit is a one-off job with no longer commitment.
Do you guarantee a lower ACoS or more sales?
No. Nobody can honestly guarantee that. What we guarantee is transparent work: every week you know what we changed and what came of it.
Which marketplaces and languages do you work in?
We have worked on 9 Amazon marketplaces. We speak English, German and Polish; clients in other countries get answers in their own language.
How is LAO different from having you manage my campaigns?
LAO is a tool: the sheet calculates and suggests, and you make the decisions and upload the changes yourself. When we manage your campaigns, we do that for you, every week.
What languages is LAO available in?
English and Polish.
What are prompts in Amazon ads?
AI prompts that Amazon has shown in Sponsored Products and Sponsored Brands ads in the US since March 25, 2026, in shopping results and on product detail pages. Clicks on them are billed under your CPC bids. Campaigns are enrolled automatically, and you can pause individual prompts in the Amazon Ads console.
P.S. Ads that sell don’t always earn. Calculate your break-even ACoS. It takes a minute.